Some retailers use Facebook as a way to introduce their latest products at the store to the customers. Within hours of posting details of the newly arrived products on the Facebook page, customers seem to be pouring in. Using Facebook as a way to advertise, gives retailers more opportunity to interact with existing customers and many new ones. In the past five years, the social medias such as: online forums, Facebook, YouTube, and Twitter have become one of the main social medias for communication. This gives a huge opportunity for retailers to connect with clients. Approximately, 100 companies use at least one of these social medias as part of their marketing strategies. There are also many small businesses that see Facebook and Twitter as a low-cost tool to push services or products. Some users are disturbed by such marketing strategies and are turned off by it. These users could have been potential customers to certain retailers. Many retailers see this is an effective way to invite participation from existing and future clients. To many clients they find that this form of marketing works fairly well, and it gives retailers an idea of how well their products and services are received.
I think this way of advertising your products and services through social medias is very effective. It gives a chance for consumers to view products and services in advance, which saves time for consumers. This is an advantage for both consumers and retailers.
