MAC cares about the environment and takes back it's primary packaging to recycle the plastic and materials to re-use for new packaging. In exchange, of you returning the primary packages you get something free, usually lipstick or anything else of your choice. This is their way of thanking you for returning your primary packaging.
I believe that this MAC program is very unique and eco-friendly, which is always a good thing for our environment. I am looking forward to trying this "back-2-MAC recycling program".
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